NBS-7041X Business Leadership and Change Management
Formative Assignment #2 - Netflix Leadership
Task:
Using current leadership theories, you analyse the leadership behaviours and styles that are identifiable within Netflix and reach conclusions regarding aspects which might be changed or altered. You diagnose specific leadership actions and behaviours in the light of relevant theory. This enables you to critically evaluate leadership that is positive and beneficial, and leadership actions that are detracting from potential company performance.
Rather than looking for one style. or type of leadership being deployed across the organisation, you might detect different types in different parts of the business.
You scan publications on and about the Netflix business to gather data. You will present data in the form. of specific extracts (quotes) from published sources and connect these data with specific aspects of theory, with in-text references (citations) to your sources with the author’s name and year of publication.
You are expected to use two to three leadership theories or concepts, such as Transformational and Transactional Leadership, Distributed Leadership, or Path-Goal leadership styles, amongst others.
A full reference to each source will be placed in a reference list at the foot of your work, using the Harvard referencing style. (go to the UEA library site for guidelines here).
Purpose:
A key feature of the summative assessment for this module requires you to diagnose and identify problems within the Netflix business that require attention. You will use this formative work to gain feedback on the quality of your diagnosis. This will contribute to your ability to succeed on this Business Leadership and Change Management module.
The Netflix Leadership material is a required item within the Summative assessment submission.
Process:
You will prepare one PowerPoint slide as an infographic containing the chosen leadership concepts and the problem statement, containing approximately 200 words, plus 200 words explanatory narrative in the notes space. Please include a reference list here.
You will bring your Formative work to the seminar on Week Four Monday 8th July. There, you will share your work with other students to gain their feedback on the quality of the data, specifically whether it is informative, clear, and concise, and whether the data comes from reliable sources. The formative material will be treated as ‘work in progress’.
Be ready to share your work with the seminar leaders, and with the wider class of students. Formative work is not formally marked – it is a source of developmental feedback for you.
Suggested reference:
Northouse, P. G. (2024) Introduction to Leadership Concepts and Practice 6th ed. Western Michigan University, USA