BTB1010/BTC1110/BTF1010

Business and Commercial Law, Semester 2, 2024

ASSESSMENT 3 – PROFESSIONAL SKILL TASK

Purpose

This task will help you develop a number of transferable skills (such as time management, creativity and critical thinking) sought after in the legal and accounting professions and the business community. These skills will be applied in this task in the context of helping you meet learning objectives 1, 2, 3 and 4 insofar as these skills are essential to understanding the key legal principles you will learn about in this unit (LO1) and their impact on business conduct (LO2), assessing legal scenarios and predicting possible legal risks and outcomes (LO3), and using legal reasoning to inform. business decision-making and conduct (LO4).

This assessment covers our course materials from Weeks 6 and 7 (Consumer Protection).

Your task

In this assessment, you will have the opportunity to explore the practical application of Australian Consumer Law (‘ACL’) in the context of advertising. In this assessment you will use AI to produce the text to the wording of a Spotify advertisement promoting one of two products. You will then amend the wording of this text to create three different versions: one where the advertisement text complies with the ACL, one where compliance is borderline or ambiguous and one where the text is non-compliant with the ACL. Following this you will complete an ‘Analysis Template’ (Appendix 1) responding to all sections and providing all requested information. Please refer to the ‘Assessment Instructions’ contained within this document for more detail.

Please keep in mind that these assessments are practical skills tasks, that will draw upon your knowledge of the law. Applying your knowledge of the law is essential, and accurately applying the law is essential, but you will do so here via a response template, rather than via a response to a hypothetical legal problem question.

Value

20% of the total marks for the unit.

Word Limit

2,000 words. The word limit for all-inclusive: that is, it includes headings, referencing, footnotes, and all other text in your document, but it does not include the words from your generative AI produced Spotify advertisements or any appendix outlining how you have used AI. That is, your response can be a maximum of 2,000 words plus the words of your advertisements and any appendix. If you can respond to the task in under 2,000 words you will not be penalised for succinct writing providing you address all required aspects of the assessment to the expected standard.

ASSESSMENT INSTRUCTIONS

Step 1: Review the Australian Consumer Law (ACL) and familiarise yourself with the concepts and conditions for misleading or deceptive conduct (section 18) and false and misleading representation (section 29), and provisions for consumer guarantee (sections 54 and 55). These provisions should be familiar to you from our Weeks 6 and 7 class materials including, readings, lectures and tutorial activities. Remember, extracts of the ACL are available to you on Moodle in the ‘Own-Time’ section. See in particular the documents available at these links:

● https://learning.monash.edu/mod/resource/view.php?id=2741585

● https://learning.monash.edu/mod/resource/view.php?id=2741608

Step 2: Choose one of the below fictional products for which you will create the wording to a Spotify advertisement. You do not need to create an advertisement for both products – choose only one.

[*The above consumer product details were generated using ChatGPT-4o

(https:/chatgpt.com/). The outputs from ChatGPT were amended to convert measurements to the metric system and to ensure comparability between the two consumer products.]

Step 3: Use the information provided above about your chosen product to prompt

Microsoft Copilot (https://copilot.microsoft.com/) to create the wording in text form. for a Spotify advertisement to present the product to consumers.

For this step you should use a ‘zero’ or a ‘one-shot’ prompt for this step. For guidance on prompt engineering, including the difference between ‘zero/one-shot’ and ‘chain-of-thought’ prompt engineering please refer to this guidance by Google:

https://developers.google.com/machine-learning/resources/prompt-eng When constructing your prompt for Copilot, include the following:

1.  At least 3 key features of your chosen Spotify product. For example, if you choose Option 1 the ‘Smart Sleep Mask’ , one possible combination of features you could

choose would be: a) the promotional slogan; b) the ‘Smart Sensors’ ; and c) the ‘Adjustable fit’ . The goal is to identify aspects from one of the products above to incorporate into your prompt.

2.   Include in your prompt, at least 3 relevant provisions from the Australian Consumer   Law (ACL). Focus on the following ACL sections: 18, 29, 54, and 55. These sections cover:

●    Prohibitions against misleading or deceptive conduct (section 18)

●    False or misleading representations about goods or services (section 29)

● Consumer guarantees for acceptable quality (section 54)

● Consumer guarantees for fitness for purpose (section 55)

3.  As part of constructing your prompt, request for Copilot to create a Spotify

advertisement that incorporates the features you chose and to potentially create legal concerns related to the specified ACL provisions.

Aim to produce the wording for a Spotify advertisement that is 100-200 words in length as this would be equivalent to a 1-2 minute audio advertisement. For examples of Spotify advertisements read aloud see here (https://www.youtube.com/watch?v=0P_q7-q2EH0).

Please note you are required to produce the text only for the Spotify advertisement. You are not expected to produce an audio document/file.

Step 4: Using the text to your Spotify advertisement that you produced in response to Step 3 as your base version, you will now amend the text to produce three different versions (3) of    this text. Amend the text to produce the following three versions:

●   Version 1 – amend this version of the advertisement text so that it is fully compliant with ACL.

●   Version 2 – amend this version so that in at least 5 places the text compliance with the ACL is borderline, ambiguous or uncertain.

●   Version 3 – amend this version of the text so that the advertisement is non-compliant with the ACL in at least 5 places.

Place the three different versions in the analysis template provided.

The three versions can be crafted independently or with assistance from Microsoft’s Copilot using chain-of-thought (COT) prompts, but if AI is used then you must document all the    steps taken with screen grabs showing prompts, iterations and adjustments, and include the process documentation as an appendix at the end of the submission (maximum of 6 pages A4 size). For guidance on prompt engineering, including the difference between

‘zero/one-shot’ and ‘chain-of-thought’ prompt engineering please refer to this guidance by Google: https:/developers.google.com/machine-learning/resources/prompt-eng

Step 5: Access the ‘Analysis Template’ provided in Appendix 1 of this document (also

available on Moodle in word format). Complete all of the sections of the Analysis Template demonstrating your understanding of how the different advertisement versions adhere (or

not) to the consumer guarantees and prohibitions against false and misleading representation under the ACL.

Step 6: Save your response as a Word document. Ensure proper formatting, spelling, and grammar in your written analysis. Submission is required via the Assessment 3 Submission Dropbox available in the Assessments area on Moodle. Note: Turnitin will be used for similarity checking.