COURSE SYLLABUS

COURSE TITLE: Data Driven Decision-Making

COURSE & SECTION NUMBER: BAN 5023

TERM & YEAR: October - Dec 2024

COURSE DESCRIPTION: This course examines the tools and techniques utilized for making business

decisions. The emphasis of the course will be on applications and interpretation of the results for making real life business decisions, understanding customer behavior, and customizing business tactics to increasingly complex business segments.

REQUIRED TEXT:

Business Analytics: A Data-Driven Decision Making Approach for Business Volume 1 Author: Sahay

ISBN: 978-1-63157-331-6 (paperback) ISBN: 978-1-63157-332-3 (e-book)

Edition/Copyright: 1st Published Date: 2018

References:

Tableau Software (2022). Business Analytics. Tableau.

DataWorld (2022). Cars Purchased Data. DataWorld.https://data.world/nhtsa/cars-purchased-vehicles-xls

OTHER MATERIALS:

Open Education Resources (OER) embedded in the course

Principles of Management

Author: Bright, Cortes, & Hartmann

ISBN: 978-0-9986257-6-8 (paperback) ISBN: 978-0-9986257-7-5 (e-book)

Edition/Copyright: 1st Published Date: 2019

Principles of Management by OpenStax is licensed under Creative Commons Attribution License v4.0

Open Education Resources (OER) embedded in the course

Nagrecha, S., & Chawla, N. V. (2016). Quantifying decision making for data science: From data acquisition to modeling. EPJ Data Science, 5(1), 1-16. doi:10.1140/epjds/s13688-016-0089-x

LEARNING OUTCOMES:  Upon completion of this course, the student should be able to:

•   Determine best path for solving business opportunities and issues by analyzing data

•   Create operational reports to inform. stakeholders on market trends.

•   Use market trends to create product and technology roadmaps.

•   Translatedata into actionable business ideas, plans and initiatives

COURSE REQUIREMENTS:

This is an online course; therefore, students are expected to have basic computer skills and sufficient experience with computer applications to use the Moodle course management/learning system for accessing and submitting assignments.   The Instructor’s contact with you is your official email on Moodle. It is up to you to ensure you receive any messages or announcements the Instructor sends to you. Moodle is a course management system used for online courses. Access to Moodle teaching system - Moodle™ is MANDATORY. The system allows the Instructor to post materials, deliver tests and surveys, hold online discussions and many other course-related functions. All currently enrolled students and teaching faculty have access to the Moodle system. To become familiar with using Moodle, review the various resources available throughout this site and other resource material at: Student Training Resources at https://trineonline.trine.edu/ Students are expected to:

•   Demonstrate the skills necessary to produce work using MS Word, Excel, and PowerPoint.

•  Ability to product research via scholarly resources.

•   Ability to send and receive e-mail, and to send files and/or images as attachments.

•  Ability to upload/download PDF files. Students will need to have Adobe Acrobat Reader installed on their computer.

•   Students are also expected to:

(a)        Read all Learning Modules and Textbook assignments.

(b)        Complete any/all Training Box Assignments.

(c)        Complete any/all Interactive Exercises.

(d)        Participate in Discussion Forums.

(e)        Complete Chapter Quizzes, Unit Tests, and Papers

•   Assignments and due dates are listed on the course schedule which is located in Moodle under Course Information. Students are required to submit assignments by the date due as listed on the Schedule, unless approved for late submission, in advance, by the instructor. The assignments are to be submitted through Trine University Moodle using the designated

Assignment Manager. All written assignments will be graded and returned to the student in Moodle under Grades.

•  Assignments that areturned in late will result in 25% of the point lost for each day it is late.

Assignments that are 48 hrs late will not be accepted. Discussion responses that are posted after the deadline on Sunday 11:59pm will not be graded and result in zero grade.

ATTENDANCE/PARTICIPATION:

Weekly class participation/attendance is required; the Instructor is obligated by the college to  take and record student attendance each week. Students must substantively participate in the online classroom for at least 2 out of 7 days each week. Attendance is recorded from the dates of assignment submission, substantive participation and interaction in Discussion Board forums, and the completion of quizzes/exams.

GRADING/EVALUATION:

All reading, substantive participation, and other assignments and tests must be completed by the end of the course. The evaluation process described below is subject to change at the discretion of the Instructor. Students will be notified of any changes in the grading/evaluation process. Letter grades will be based on the percentage of total points received: