VISUAL STORYTELLING IN A DIGITAL AGE
Main Assignment (100 marks)
There are 3 parts to this assignment:
• Part 1 Script. using the two‐column AV format + Storyboard (30 marks)
• Part 2 Video (60 marks)
• Part 3 Individual Presentation (10 marks)
Main Assignment Marking Rubric
Component No.1 – Script. using the two‐column AV format + Storyboard
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Narrative
The script has an interesting narrative or storyline.
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10 marks
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Details
The script. contains details such as description of the set & location, identity of the characters, and graphics, images, & footage used, if any.
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10 marks
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Formatting
The script is written according to the prescribed format, appropriate labels are used, and, devoid of typo and spelling mistakes.
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5 marks
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Key Scenes
The storyboard contains the key scenes from the script; quality of the images and illustrations used is acceptable.
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5 marks
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Total
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30 marks
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Component No. 2 – Video (4 to 7 minutes)
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Production Values
The production was visually impressive: this includes the set and location, costume, props, text and graphics, footage, etc. Overall, it is polished and sophisticated.
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20 marks
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Content
The final video conveys an interesting / compelling narrative consistent with the script. The flow is easy to follow and understand. The dialogue and the delivery are convincing.
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10 marks
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Camera Work
Effective use of a variety of camera shots and angles, and steady camera movements. Shots are properly exposed. There is evidence on the use of appropriate lighting.
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10 marks
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Audio Quality
Audio quality and audio levels are consistent all throughout the duration of the video. Background noise is removed / minimised; sound effects were
added when appropriate; appropriate background music / soundtrack was used.
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10 marks
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Video Editing Techniques
A variety of appropriate transitions were employed to convey a compelling narrative. There is evidence of colour correction and colour grading.
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10 marks
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Total
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60 marks
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Component No. 3 – Individual Presentation
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Pitch
The idea for producing the video is convincing and believable, and, delivered in a passionate manner.
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5 marks
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Experience Sharing
The experience highlighted the challenges of producing the video as well as the valuable learning points.
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5 marks
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Total
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10 marks
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