DDES9015 Assessment 2 brief

Title: Design Development and Entrepreneurial Business

Framework Weighting: 50%

Assessment type: Written Report Word count: 3000

Group work: No

Submission details: Report submitted to Turnitin via Moodle by 5pm, Sunday.

Due: Week 11

Assessment summary:

Assessment Task 02 asks students to develop their idea from Assessment Task 01 and compile a Report that communicates the development of their design solution, along with the design of a new

entrepreneurial venture that could sustain the creation of value for your design solution. The report should communicate the following through both text and image:

Design Solution:

•    A series of low-fi prototypes that respond to your hypothesis established in Assessment 01,

including evidence of iterative cycles of feedback and evaluation.

Entrepreneurial Business Framework for your proposed start-up business, including:

•    In response to your prototype development, complete a Lean Canvas for your proposed start-up business (including your unique differentiation and competitor analysis).

•    Business Model and Revenue Stream/s

•    Values

•    Vision and Mission

•    Organisational Structure and Workplace Culture

•    Branding Strategy

•    Precedent examples of business ventures to support your decision-making processes.

Notes on completing the assessment:

Each of the above topics will be introduced and explored through the lectures and tutorials in Weeks 5 -

10. Please note - your report should validate your choices by providing comparative case studies of three or more existing examples of design entrepreneurship and theory.

Assessment 2 should be completed by stepping through the weekly lecture content and accompanying studio activities. These activities should then be explored in more depth and elaborated on between

studios, and then compiled as a final report for submission.

Your submission should demonstrate professional and designed documentation in the form of a report that

includes both text and image to communicate your work. A high quality of layout, legibility, citation diligence and professional presentation are expected. Design is the art of clear and compelling

communication.

Engagement: It is critical that you attend all lectures and tutorial sessions on a weekly basis to ensure you receive feedback and engage deeply with the assessment tasks. Engagement in this course is also

measured through your weekly posts to Padlet, demonstrating that you are tracking with the course content as we move through it. In addition to your studio time, it is expected that you commit a further 8-10 hours a  week as a minimum to this course and the embedded assessments.

Submission requirements:

Please submit your Report to Turnitin (Moodle) as an optimized PDF file by 5pm Sunday at the end of Week 11. Please ensure that your files are properly submitted and not left in draft form. Your PDF files must be

under 40mb.

Please submit via the Assessment Hub on Moodle. Please use the following naming protocol: zXXXXXXX _surname_firstname_sdes9203_task02_report.pdf