代写MKTG3501 Semester 2, 2024代做回归

2024-09-04

MKTG3501 Semester 2, 2024

Assessment 1 Guidelines – Theoretical & Practical Review

Weight: 30%

Submission: Word document (.docx is preferable)

Word limit: 1,500 words maximum (+/- 10%). Any content submitted beyond the limit is ineligible for marking. Referencing: APA (6th)

The aim of this assessment task is to develop your critical thinking skills, to use these to reflect upon your own learning of marketing strategy so far in this course and to identify areas for improvement. You are required to write a critical reflection on your experiential learning. Your goal is to connect your learning to application and personal development in order to expand your view of the marketing world.

Reflection is a valuable learning tool in the education environment, but also a very useful business tool. Imagine a leader who doesn’t reflect on performance, they are likely to make the same mistakes over and over. Therefore, a crucial component of reflection is improvement, identifying how you would do things differently with the insight you have now gained. This is what learning is all about. I encourage all students to peruse the links in the A1 folder about reflection practice as this will help you understand how to approach this task.

Content guidelines

These guidelines provide a comprehensive framework and align well to the marking criteria. There is no specific structure that learners must follow but you are encouraged to use headings to break up content and direct the reader. Additionally, the nature of the task will involve the use of personal pronouns and this is acceptable in this piece, although is less common in business writing. The word limit excludes the reference list (everything else including tables, figures, heading, captions, etc are included in the word count, no appendices are used in this task). As a written communication, a brief introduction and conclusion should be included.

To provide learners with a structured approach to this task, you are asked to reflect on specific elements, rather than a broad overview. As such, learners should ensure they address the specific topics following and should consult the marking criteria to see how this will be assessed:

The assessment is formed by 4 parts, as follows.

Firstly, students should examine theory on strategic manoeuvres, providing a theoretical synthesis, and identifying a specific consideration for marketing managers to be mindful of when developing marketing strategies.

Secondly, individuals should summarise the choice of strategic manoeuvres as related to goals set in Q2 of the simulation, with explanation supported by theory as to why these choices were made. Decisions should be supported by theoretical reasoning, as well as in relation to performance in the simulation. This should include a brief examination of how well/poorly these decisions work to create an effective strategy.

Thirdly, individuals should review implementation of strategy (up to and including Q4) and evaluate how well tactical choices have aligned to the overarching goals, and the results of this implementation. Be specific here – what choices align/do not align with set strategic objectives, what are the specific implications of this alignment, or lack of (simulation performance is useful evidence and theoretical rationalisation is essential).

Finally, considering your theoretical discussion and review of practice, individuals should identify a single problem/opportunity in the simulation and make a single top priority essential specific recommendation to address this for potential execution moving forward in the simulation, providing justification (bridging theory and practice) as to why this is necessary and details of how this will be executed. This should be a specific actionable choice in the simulation, with expected costs and outcomes. <Please do not recommend general approaches, such as conducting research or monitoring competitors, this should be a specific strategic choice executed in the game.>

Crucially, it is highlighted that this is a critical and informed reflection, not an opinion piece. Therefore, detailed examination in relation to marketing theory is essential. Students who solely describe personal opinions will fail. The task requires a diligent examination of experiential learning outcomes in relation to specific evidence and contemporary marketing literature. All discussions should be informed by evidence and theory, not personal opinion.

Format

• Line spacing 1.5

• font 11pt Arial

• Standard margins

• Use headings to break up content effectively

• References should be included for ALL works using APA style. There is no set number of references needed, rather relevance and quality of scholarly theory will inform viewpoints and evidence.

Criteria

Exceptional

Advanced

Proficient

Functional

Unsatisfactory

Marketing theory

25 marks

Sophisticated and thorough

synthesis of a range of highly relevant theory with expert

identification and justification of top consideration.

Thorough synthesis of a range of relevant theory with strong

identification and justification of top consideration.

Sound synthesis of a range of related theory with identification and some justification of top

consideration.

Broad review of related theory, although more descriptive and lacking analysis, particularly in identification and justification of top consideration.

Irrelevant, inaccurate or inadequate review of theory, lacking analysis and insufficient identification and

justification of top consideration.

Strategic goals

20 marks

Exceptionally clear description and explanation of strategic marketing goals, with strong

theoretical substantiation.

Expertly and precisely examining the nature of strategic choices.

Clear explanation of strategic

marketing goals, with theoretical substantiation and a sound

examination of the nature of strategic choices.

Explanation of strategic

marketing goals, although

descriptive at times and with

sound examination of the nature of strategic choices.

A description of strategic

marketing goals and with

broad/limited explanation of strategic choices.

An unclear or vague description of strategic marketing goals and/or with limited/no examination of the nature of strategic choices.

Implementation

20 marks

Sophisticated and succinct

reflection on the implementation of strategic goals in simulation, with expert evaluation of the

tactical choices and outcomes, based on theory and evidence.

A thorough and well detailed

reflection on the implementation of strategic goals in simulation, with strong evaluation of the

tactical choices and outcomes based on theory and evidence.

A sound and partly detailed

reflection on the implementation of strategic goals in simulation, with some evaluation of tactical choices and outcomes using

some theory or evidence.

A descriptive reflection on

implementation of strategic

goals in simulation, with broad evaluation of tactical choices and outcomes, briefly noting theory or evidence.

An unclear or vague reflection on implementation of strategic goals in simulation, with inaccurate or

insufficient evaluation of tactical choices and outcomes with

insufficient theory and evidence.

Recommendation

15 marks

Expert application of reflective findings to identify

problem/opportunity and

confidently justify a specific and actionable recommendation, with

precise detail of cost and expected result.

Strong application of reflective findings to identify

problem/opportunity and to

strongly justify a recommendation, with depth of detail of costs and expected result.

Broad problem/opportunity with a justified recommendation,

including some detail, but with scope for more consideration of costs and expected results.

A general problem/opportunity with a recommendation, with some, but limited, justification and with broad detail.

Insufficient or inaccurate reflective findings, not sufficiently identifying problem/opportunity, with no/limited justification of recommendation,

and with insufficient detail.

Informed discussions

10 marks

Use of high-quality literature

throughout the reflection to

support views and add depth to discussion, highlighting crucial themes of marketing.

Use of quality literature

throughout the reflection to support views and discuss relevant marketing themes.

Use of literature to inform. views throughout but being descriptive at times.

Some literature is discussed throughout but is largely

descriptive.

Insufficient (or no) use of literature to inform. discussions throughout, with inaccurate discussions or

unsuitable sources.

Writing organisation and mechanics

(including style, spelling,

grammar and referencing).

10 marks

Extremely well organised and

structured writing communicates meaning with absolute clarity and fluency, with no errors in

grammar, spelling, word limits and referencing.

Well organised and structured writing communicates meaning with clarity and fluency, with

minimal errors in grammar, spelling, word limits and

referencing.

Partly organised and structured writing communicates meaning with some clarity and fluency, with errors in grammar, spelling, word limits and/or referencing.